Trust Equity

There was a season in my agency when every client relationship felt fragile. Even when things were going well, I’d worry about losing clients. So we did what most agencies do: added more deliverables, sent more updates, and jumped on extra calls. But none of it actually made the relationship stronger. It just made us […]

Funnels and content volume don’t build trust. Standout experiences do. It’s time to invite the right clients into your world by creating something they actually want to be part of. A few months ago, I helped an agency owner host her first think tank. It wasn’t a huge event, there were no stages, speaker lineup […]

I was at an event recently, and during the Q&A, someone asked: “What’s one thing that helped you grow faster without spending more on marketing?” One of the agency owners on the panel didn’t hesitate. “Honestly? We stopped treating referrals as luck and started treating partnerships like a strategy.” That line stuck with me. Because […]

The process bottleneck no one talks about and how to fix it. When I look back at the early days of my agency career, I can see the same trap I now watch so many founders fall into: everything ran through me. At the time, it felt normal. I knew the clients best, I could […]