Trust Equity

I talk to agency owners every single day, and one theme comes up over and over again: They know narrowing their focus would help their marketing, but something stops them from committing to a niche. Just this week, I was talking to an agency owner who is rock solid about their positioning. They call it […]

I’ve been having some really interesting conversations lately that are pointing to a major shift in our industry. It’s something I’ve been digging into more and more with the agencies I work with and it centers around what I call Trust Equity. Let me share a story from just last week that illustrates what I’m […]

AI isn’t here to replace you, it’s here to reveal what’s forgettable. Agency owners keep thinking the same question: Will AI take my job? That’s not the right question. The better question is: What kind of agency work is at risk of being replaced? Because AI isn’t coming for everything. It’s coming for the middle. […]

You’ve heard it before: “You’re so good at what you do—why don’t more people know about your agency?” At first, it feels like a compliment. But if you’ve built a high-integrity, high-quality agency and still feel overlooked… it starts to sting. Because being the best-kept secret doesn’t pay the bills. It doesn’t build momentum. And […]