Trust Equity

AI isn’t here to replace you, it’s here to reveal what’s forgettable. Agency owners keep thinking the same question: Will AI take my job? That’s not the right question. The better question is: What kind of agency work is at risk of being replaced? Because AI isn’t coming for everything. It’s coming for the middle. […]

You’ve heard it before: “You’re so good at what you do—why don’t more people know about your agency?” At first, it feels like a compliment. But if you’ve built a high-integrity, high-quality agency and still feel overlooked… it starts to sting. Because being the best-kept secret doesn’t pay the bills. It doesn’t build momentum. And […]

I can’t count how many times I’ve opened my messages to find yet another automated: “Do you need more clients?” “I can 10x your business revenue!” Same tired pitch. Same shallow promise. Same link I’ll never click. After a while? I just tune it all out. And guess what? So do your clients. They’re inundated […]

Did you know that 70% of the decision about your agency is made before you ever present your results? Last week on a call, an agency owner shared that she lost a pitch to a competitor charging 20% more, despite that competitor having less experience and a thinner portfolio. Her reaction? “They somehow seemed like […]