Trust Equity

I was at an event recently, and during the Q&A, someone asked: “What’s one thing that helped you grow faster without spending more on marketing?” One of the agency owners on the panel didn’t hesitate. “Honestly? We stopped treating referrals as luck and started treating partnerships like a strategy.” That line stuck with me. Because […]

The process bottleneck no one talks about and how to fix it. When I look back at the early days of my agency career, I can see the same trap I now watch so many founders fall into: everything ran through me. At the time, it felt normal. I knew the clients best, I could […]

Today’s a little surreal for me, it’s my birthday. And as I look back, it’s hard to believe I’ve been in the ebbs and flows of agency life for over 20 years. If there’s one thing two decades in this business has taught me, it’s this: markets don’t stand still. The market you’re selling into […]

I talk to agency owners every single day, and one theme comes up over and over again: They know narrowing their focus would help their marketing, but something stops them from committing to a niche. Just this week, I was talking to an agency owner who is rock solid about their positioning. They call it […]