Trust Equity

Today’s a little surreal for me, it’s my birthday. And as I look back, it’s hard to believe I’ve been in the ebbs and flows of agency life for over 20 years. If there’s one thing two decades in this business has taught me, it’s this: markets don’t stand still. The market you’re selling into […]

I talk to agency owners every single day, and one theme comes up over and over again: They know narrowing their focus would help their marketing, but something stops them from committing to a niche. Just this week, I was talking to an agency owner who is rock solid about their positioning. They call it […]

I’ve been having some really interesting conversations lately that are pointing to a major shift in our industry. It’s something I’ve been digging into more and more with the agencies I work with and it centers around what I call Trust Equity. Let me share a story from just last week that illustrates what I’m […]

AI isn’t here to replace you, it’s here to reveal what’s forgettable. Agency owners keep thinking the same question: Will AI take my job? That’s not the right question. The better question is: What kind of agency work is at risk of being replaced? Because AI isn’t coming for everything. It’s coming for the middle. […]