The Disruption Is Here: Why the Smartest Agency Owners Are Leaning Into Community, Not Just AI

July 16, 2025

Let’s not pretend this is business as usual.

If you’re an agency owner, you’re likely sensing it: a rising wave of uncertainty, disruption, and rapid transformation.

It’s not just AI, it’s the way clients are rethinking value. It’s the way roles inside agencies are shifting overnight. It’s the quiet conversations we’re all having: Who do I actually need on my team? What will clients still pay for? Where is this all going?

We’re in a moment of reinvention and the smartest agency owners know they can’t afford to figure it out in isolation.

So What’s Really Going On?

Here’s what we’re seeing on the ground:

  • AI is accelerating faster than most teams can integrate. Clients are curious, anxious, and sometimes misinformed.
  • Buyers are cautious but curious. They want innovation but still expect deep, strategic guidance.
  • Teams are being redefined. What used to require a team of five might now require one expert and a tool stack.
  • Agency leaders are stretched thin. Everyone’s trying to make smart bets but with no playbook, no clear benchmark, and no margin for wasted time.

And under all of this?

A shared, unspoken tension: If I don’t adapt now, I might get left behind.

The Real Risk: Trying to Navigate Alone

When disruption hits, many agency owners go inward.

It’s a natural response: tighten up, double down, try to “figure it out” behind closed doors.

But in this kind of market? Silence isn’t strategy. Isolation is risk.

Because what’s working for your clients right now… isn’t something you’ll find in a blog post. It’s something you learn by being in proximity to others who are actually doing the work.

You don’t need more hypothetical case studies. You need real-time, real-agency conversations.

And those don’t happen in public threads or surface-level mixers.

This Is Why Curated Rooms Matter

In moments like this, the room you’re in defines the moves you make.

But not just any room.

You need a space where the guard drops, the competition fades, and the strategy flows freely. A room where generosity isn’t optional, it’s expected. Where you can say:

“This offer flopped. What are you seeing?” or “We’re hearing this from our clients—are you too?”

Curated rooms are designed for that kind of honesty.

Because the real win isn’t just more visibility, it’s shared clarity.

Agency Together Was Built for This Moment

I didn’t create Agency Together because we needed another place to swap intros.

I built it because the future of our industry will be shaped in curated conversations by the agency owners who choose to grow through trust, not tactics.

Inside Agency Together, we don’t guess what’s next. We listen to what’s happening across industries, refine offers together, and create space for strategic evolution.

Yes, we build partnerships. Yes, we share referrals. But most importantly?

We show up ready to collaborate not compete.

The Small But Mighty Edge—Now More Than Ever

If you’re a Small But Mighty agency, you already have the traits this economy rewards:

  • Clear over complex
  • Agility over hierarchy
  • Relationships over noise

But what amplifies all of that?

Community. Not just connection but curated collaboration.

This isn’t about giving away your secrets. It’s about building new ones together.

Because future-proofing doesn’t happen in isolation. It happens in the rooms where patterns are revealed, ideas are tested, and positioning gets sharper because the conversation gets real.

You Don’t Need to Know All the Answers. You Just Need to Be in the Room.

If you’ve been waiting to figure it all out before you show up, you’re missing the point.

The new models are being built now. Not later. Not next year. Now.

And you deserve to be part of the conversation shaping what comes next.

Agency Together exists for this. Not to overwhelm you with noise but to surround you with clarity, trust, and aligned peers who get it.

This isn’t just a community. It’s infrastructure for growth.

Because Small But Mighty agencies don’t just weather disruption.

We lead through it—together.