Leadership

I helped build and sell an agency niched into orthodontics. When we reached 40 practices across the country, from single-location owners to multi-practice groups that’s when something clicked. We could see what was coming in that market before any single practice could. We didn’t have a magic crystal ball (or did we?). We were seeing […]

I was in a season where I was stuck in the day-to-day of our marketing agency. And I kept wishing there were more spaces where agency owners could simply talk things through. I didn’t want to show up in rooms where I felt like I had to put a mask on. I didn’t want to […]

Once agency owners start questioning the volume-based growth model, the next feeling is often confusion rather than clarity. If this model doesn’t fit anymore, why did it work for so long? And why does it still seem like so many agencies are following it without question? The answer isn’t that agencies misunderstood growth. It’s that […]

Small but mighty agencies don’t often get the chance to speak honestly about what’s actually happening on the ground. When they do, the conversation is different. I’ve lived that gap myself, which is why creating rooms where owners can talk openly has become such an important part of my work. There’s a special kind of […]