Leadership

Strategic counsel has become a hot topic in the agency world, and there is a reason for it. AI has made it possible for clients to handle much more execution themselves. Work they once handed to an agency can now be done in-house or with a tool, often well enough for what they need. This […]

We’re living in a trust economy now. Credentials used to be enough. A logo on your website, a case study, a friend of a friend’s referral. That still matters, but it’s not what it used to be. More and more, trust gets built the way it always has for humans: by being in someone’s presence, […]

Almost ten years ago I made my first hire. Looking back, I can still hear the story I was telling myself at the time: it’s easier if I just do it. I just need a little more time. I’ll figure it out. I can handle this.  The truth is, I could. That was the problem. […]

The oldest growth strategy is having a moment and honestly it makes complete sense. When anyone can generate a hundred posts before lunch, the thing that can’t be faked becomes the differentiator. Trust built through real relationships doesn’t have a shortcut. If you’ve been investing in relationships, referrals and real community while everyone around you […]