3 Strategic Collaborators Every Small But Mighty Agency Needs

You Most Likely Don’t Need More Leads

That might sound counterintuitive especially when every sales post says the opposite.

But if you’re an agency owner, what looks like a “lead problem” is usually something else:

→ A relationship problem → A misaligned positioning problem → A missing structure for managing trust

You’ve got people in your orbit: clients, collaborators, past leads, curious followers but if you’re not engaging those relationships intentionally?

Your growth stays inconsistent. Your pipeline stays unpredictable.

Marketing Is Not Sales

Marketing gets you seen. Sales happens when trust moves someone to action.

And the link between the two isn’t a bigger funnel, it’s a relationship management system.

One that helps you:

→ Prioritize the right relationships → Stay top of mind without burning out → Convert trust into opportunity consistently

And to build that kind of system? You need clarity on who actually drives growth.

That’s where these three strategic collaborator types come in.

In this week’s episode of The Small But Mighty Agency, I break down the 3 types of collaborators every agency needs to grow without the hustle:

1. The Referrer: Someone who knows your niche, trusts your work, and sends aligned leads your way.

2. The Collaborator: The partner who helps you co-create offers, events, or content that amplify both your visibility and credibility.

3. The Amplifier: The voice that shares your work and helps it travel because they believe in it, not because they owe you.

👥 Want to meet your next Referrer, Collaborator, or Amplifier?

Join us at the next Agency Together Strategic Partnership Mixer—a curated space to connect with values-aligned agency owners who get it.

Collaboration isn’t a nice-to-have. It’s a strategy.

Thanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode, head over to Apple Podcast to follow the pod, and let’s continue the conversation on LinkedIn.