Does Your Agency Have the Trust Equity to Win Better Clients?
Small but mighty agencies don’t need more marketing—they need trust equity to win better clients and command premium rates.
Take the Trust Equity Scorecard and discover where you stand.
See how you rank across the four trust equity pillars.
Get tailored recommendations to strengthen your agency’s positioning.
Turn trust into your biggest competitive advantage.
Why Trust Equity, Not Tactics – is the Key to Winning in a Skeptical Market
Trust isn’t just a nice-to-have—it determines which agencies win the best clients and command premium rates.
Look around: Today's prospects can spot a sales pitch instantly. They're being bombarded by cold emails and "quick chats." No wonder they're skeptical. But while most agencies double down on tactics, market leaders are taking a different path—they build trust equity.
The reality? Trust equity has become the new currency in our industry. Today’s clients are more cautious, more informed, and less easily convinced. Flashy tactics and big promises no longer win business—trust does.
Most agencies chase leads.
Top agencies build Trust Equity.
Here’s what that means for you:
Your track record and portfolio aren’t enough anymore – 70% of clients make their decision about your agency before seeing your work.
Less experience is winning at higher prices – Great work alone isn't enough to command higher rates
You don't need more marketing. You need a Trust Equity Ecosystem™ to be the obvious choice in the market.
Is Your Agency Set Up to Have Trust Equity?
You can’t improve what you don’t know—evaluate your trust equity now.
Measure Your Trust Equity
Find out where your agency excels and what’s holding you back.
Pinpoint Strengths & Gaps
Get a breakdown of how you measure across four pillars of trust equity.
Identify Action Steps
Immediately improve your trust equity with personalized recommendations.
What Is the Trust Equity Ecosystem™?
Most agencies focus on capabilities, but the agencies that win create a system for trust equity—one that works before the sales conversation even begins, rather than relying on one-off tactics or random acts of marketing.
The Trust Equity Ecosystem™ ensures you:
Retain and Upsell Clients – Strengthen relationships and uncover expansion opportunities.
Specialized Positioning – Own a niche, build deep expertise, and eliminate price competition.
Leverage Strategic Partnerships – Multiply your market reach by collaborating with trusted partners who refer high-value clients.
Create a User-Generated Growth Engine – Turn happy clients and industry connections into brand advocates.
Without these systems:
Clients see you as ‘one of many’ instead of the obvious choice.
You compete on price instead of being valued for your expertise.
You struggle to command premium rates while others charge more with less experience.
Are you aligning all four pillars in your favor? Take the free assessment.
Meet the founder
Hi, I’m Audrey Joy Kwan
I help agencies achieve growth without the grind by repositioning, building trust equity, and breaking free from revenue plateaus—without chasing clients.
- Escape revenue plateaus by shifting from execution to authority.
- Scale beyond six figures with trust-based positioning and lean teams.
- Leverage collaborations, connections, and partnerships for less marketing.
For over 20 years, I’ve seen the agency landscape change—what worked before isn’t enough anymore. The agencies that thrive today aren’t just great at their work. We're building trust equity and positioning them as the obvious choice in their industry.
Trusted by
30+ agency owners inside Agency Together
3X revenue growth for founder-led agencies
Scaled agency from
3 to 15 employees, leading to successful exit
What Agency Together Members Are Saying:
Andréa Jones
Founder, OnlineDrea Inc.
"I literally want Audrey’s brain on every area of my business. She brought structure and amped up our business; I have a clear path for growth."
Allea Grummert
Founder, Duett
"If I had to grow my agency on my own, without Audrey — it would have held me back, slowed my growth and limited where my business could go (and how quickly)."
How We Can Work Together
Coaching & Consulting: Scale with Trust Equity
Position you and your agency to win more clients with trust equity
Create a scalable, small but mighty agency model that attracts high-value clients with a lean team.
Agency Together: The Referral Network for Growth
Stop growing in a silo—connect with agency owners who collaborate, share strategic connections, and refer clients.
Small But Mighty Agency Podcast & Newsletter
Stay ahead of industry shifts and learn what’s working today in agency growth.
What Agency Together Members Are Saying:
Rebecca Innes
Founder, RIC Consulting
"I closed $80K by the second month of working with Audrey. Her process helped me dial in and focus on what matters to grow my business."
James Jensen
Founder, Atom Studio
"Hiring Audrey was the single most important I did for my business. Her strategies have always found success for me, my business, my team, and my clients."
Market Leaders Build Trust Equity—Are You One of Them?
In a skeptical market, trust isn’t just a nice-to-have—it’s the foundation of agencies that win.
The Trust Equity Ecosystem™ ensures your agency isn’t just another option—it’s the obvious choice.
Take the Free Trust Equity Scorecard and see where your agency stands.
