Is Your Agency Using Its Trust Equity Superpower?


Small but mighty agencies don’t win by being the loudest.

They grow by being the most trusted.


And Trust Equity is your unfair advantage helping you attract right-fit clients, raise your rates, and scale with confidence.


In 3 minutes get a pulse check on Your Trust Equity:


Uncover where your trust equity is strong—and where it’s leaking

Get personalized insights across four trust-building pillars

Strengthen your positioning, partnerships, and pipeline

This isn’t about doing more.

It’s about becoming the agency everyone trusts first.

Start your Pulse Check now

Why Trust Equity, Not Tactics – is the Key to Winning in a Skeptical Market




Trust isn’t just a nice-to-have—it determines which agencies win the best clients and command premium rates.

Look around: Today's prospects can spot a sales pitch instantly.  They're being bombarded by cold emails and "quick chats." No wonder they're skeptical. But while most agencies double down on tactics, market leaders are taking a different path—they build trust equity.

The reality? Trust equity has become the new currency in our industry. Today’s clients are more cautious, more informed, and less easily convinced. Flashy tactics and big promises no longer win business—trust does.


Most agencies chase leads.
Top agencies build Trust Equity.

Here’s what that means for you:

Your track record and portfolio aren’t enough anymore – 70% of clients make their decision about your agency before seeing your work.

Less experience is winning at higher prices – Great work alone isn't enough to command higher rates

 You don't need more marketing. You need a Trust Equity Ecosystem™ to be the obvious choice in the market.

Is Your Agency Set Up to Have Trust Equity?

You can’t improve what you don’t know—evaluate your trust equity now.

Measure Your Trust Equity

Find out where your agency excels and what’s holding you back.

Pinpoint Strengths & Gaps

Get a breakdown of how you measure across four pillars of trust equity.

Identify Action Steps

Immediately improve your trust equity with personalized recommendations.

Assess Your trust equity in 3 minutes

What Is the Trust Equity Ecosystem™?

Most agencies focus on capabilities, but the agencies that win create a system for trust equity—one that works before the sales conversation even begins, rather than relying on one-off tactics or random acts of marketing.

The Trust Equity Ecosystem™ ensures you:

Retain and Upsell Clients – Strengthen relationships and uncover expansion opportunities.

Specialized Positioning – Own a niche, build deep expertise, and eliminate price competition.

Leverage Strategic Partnerships – Multiply your market reach by collaborating with trusted partners who refer high-value clients.

Create a User-Generated Growth Engine – Turn happy clients and industry connections into brand advocates.

Without these systems:

Clients see you as ‘one of many’ instead of the obvious choice.

You compete on price instead of being valued for your expertise.

You struggle to command premium rates while others charge more with less experience.

Are you aligning all four pillars in your favor? Take this 3 minute assessment.

Start the Scorecard Now

Meet the founder

Hi, I’m Audrey Joy Kwan 

I help agencies achieve growth without the grind by repositioning, building trust equity, and breaking free from revenue plateaus—without chasing clients.

That’s where I come in. I help agencies:

  • Escape revenue plateaus by shifting from execution to authority.

  • Scale beyond six figures with trust-based positioning and lean teams.

  • Leverage collaborations, connections, and partnerships for less marketing.

For over 20 years, I’ve seen the agency landscape change—what worked before isn’t enough anymore. The agencies that thrive today aren’t just great at their work. We're building trust equity and positioning them as the obvious choice in their industry.


Trusted by
180+ agency owners and Agency Leaders

3X revenue growth for founder-led agencies

Scaled agency from
3 to 15 employees, leading to successful exit

Let's work together

What Clients Are Saying: 

Andréa Jones

Founder, OnlineDrea Inc. 

"I literally want Audrey’s brain on every area of my business. She brought structure and amped up our business; I have a clear path for growth."

Allea Grummert

 Founder, Duett 

"If I had to grow my agency on my own, without Audrey — it would have held me back, slowed my growth and limited where my business could go (and how quickly)."

How We Can Work Together

Coaching & Consulting: Scale with Trust Equity

Position you and your agency to win more clients with trust equity

Create a scalable, small but mighty agency model that attracts high-value clients with a lean team. 

Book a Strategy Call 

Agency Together: The Referral Network for Growth

Stop growing in a silo—connect with agency owners who collaborate, share strategic connections, and refer clients.

Apply for agency together

Small But Mighty Agency Podcast & Newsletter

Stay ahead of industry shifts and learn what’s working today in agency growth.

Subscribe now

What Clients Are Saying: 

Rebecca Innes

Founder, RIC Consulting 

"I closed $80K by the second month of working with Audrey. Her process helped me dial in and focus on what matters to grow my business."

James Jensen

Founder, Atom Studio

"Hiring Audrey was the single most important I did for my business. Her strategies have always found success for me, my business, my team, and my clients."

Market Leaders Build Trust Equity—Are You One of Them? 

In a skeptical market, trust isn’t just a nice-to-have—it’s the foundation of agencies that win.


Trust Equity ensures your agency isn’t just another option—it’s the obvious choice.

Take this 3-minute Trust Equity pulse check and see where your agency stands.

Take the Free pulse Check Now