Courses are tempting. That doesn’t mean they’re timely.
As agency owners, we’re always looking for smarter ways to scale. Products. Templates. Digital assets.
The idea is simple: take what you know, turn it into something scalable, and earn while you sleep.
But here’s the nuance we don’t talk about enough:
Courses don’t remove complexity. They shift it—from service delivery to audience building, funnel building, and volume marketing.
That’s what I explored with Kwadwo Sampany-Kessie,—agency owner, course creator, and host of the popular Art of Online Business podcast on this week’s Small But Mighty Agency podcast.
He didn’t just build a course—he built a second business. One with different messaging, systems, and audience dynamics than his agency.
We unpacked:
- The reality of launching a low-ticket product ($27–$67)
- How different offers demand different strategies
- What it means to split your focus and still grow intentionally
- Why “passive income” is rarely passive
Building a Course Isn’t the Shortcut You Think
Courses can extend your reach. But they don’t always save time—or energy.
If your agency model is running strong, a course might be an opportunity… or it might be a distraction.
That’s why alignment matters more than ambition.
Kwadwo shared openly how even as an ads expert, building and marketing his course has required just as much effort and experimentation as his agency.
So before jumping into digital products, ask:
- Do I have the right audience for this?
- Do I have the systems to support it?
- Do I want to split my strategy—or go deeper on what’s already working?
What I appreciated most in this conversation with Kwadwo was the reminder that adding a course isn’t just about income potential. It’s about: Energy. Audience. Ecosystem. Alignment.
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