Strategy

Two agency owners were on a recent Agency Together call. Different service niches and different industries. Both circling the same decision: revising their product ladder because buyers are buying differently right now. Neither one had figured it out yet, then one of them described that stuck feeling out loud. The other recognized it immediately. Almost […]

Ten year plans used to be normal then five year plans took over. Then three years became the horizon most small businesses could actually hold onto. I don’t think that horizon exists anymore.  The last two years alone have made a three year plan feel more like fiction than strategy. Most agency owners I talk […]

A new tool did a piece of client work in minutes recently on work that used to take an afternoon. The feeling that shows up after isn’t relief, it’s closer to a stomach drop, because the next thought is: what’s still actually ours to do here. I think almost every agency owner has had a […]

We’re living in a trust economy now. Credentials used to be enough. A logo on your website, a case study, a friend of a friend’s referral. That still matters, but it’s not what it used to be. More and more, trust gets built the way it always has for humans: by being in someone’s presence, […]