Strategy

Ten year plans used to be normal then five year plans took over. Then three years became the horizon most small businesses could actually hold onto. I don’t think that horizon exists anymore.  The last two years alone have made a three year plan feel more like fiction than strategy. Most agency owners I talk […]

A new tool did a piece of client work in minutes recently on work that used to take an afternoon. The feeling that shows up after isn’t relief, it’s closer to a stomach drop, because the next thought is: what’s still actually ours to do here. I think almost every agency owner has had a […]

We’re living in a trust economy now. Credentials used to be enough. A logo on your website, a case study, a friend of a friend’s referral. That still matters, but it’s not what it used to be. More and more, trust gets built the way it always has for humans: by being in someone’s presence, […]

She lost a five year client in a fifteen minute call. No warning signs. Deadlines were on time and the quality never slipped. On paper, this was her most stable account. A few weeks ago she called me and told me the whole thing. I asked her to walk me through the year leading up […]