Strategy

I was in a roundtable recently, talking about micro agencies, and someone stopped me. What do you mean by micro agency exactly? And I realized I had gotten ahead of myself. I’ve been using nano, micro, and small like they’re common language. But I haven’t actually stopped to define them. So let me do that […]

Early in my agency career, someone made a joke about taking the meeting to the sauna and “bringing the girls.” The room laughed. I sat there watching a real business conversation turn into a punchline, and somehow the women in it had become part of the joke. I was a coordinator. Brand new. I absorbed […]

There was a season where I came alongside an agency owner as the business moved toward an exit. That experience taught me a lot about what makes an agency valuable, what makes it attractive to a buyer, and what kinds of decisions shape a business over time. It also gave me a close-up view of […]

I didn’t plan to buy anything. I walked into a timeshare sales room out of curiosity and accidentally got a masterclass in sales. As someone who spends a lot of time thinking about how Small But Mighty agencies sell, I couldn’t stop analyzing what was happening. And the biggest lesson had nothing to do with […]