The Small But Mighty Agency Advantage

Ten year plans used to be normal then five year plans took over. Then three years became the horizon most small businesses could actually hold onto. I don’t think that horizon exists anymore.  The last two years alone have made a three year plan feel more like fiction than strategy. Most agency owners I talk […]

A new tool did a piece of client work in minutes recently on work that used to take an afternoon. The feeling that shows up after isn’t relief, it’s closer to a stomach drop, because the next thought is: what’s still actually ours to do here. I think almost every agency owner has had a […]

We’re living in a trust economy now. Credentials used to be enough. A logo on your website, a case study, a friend of a friend’s referral. That still matters, but it’s not what it used to be. More and more, trust gets built the way it always has for humans: by being in someone’s presence, […]

She lost a five year client in a fifteen minute call. No warning signs. Deadlines were on time and the quality never slipped. On paper, this was her most stable account. A few weeks ago she called me and told me the whole thing. I asked her to walk me through the year leading up […]