You’ve heard it before:
“You’re so good at what you do—why don’t more people know about your agency?”
At first, it feels like a compliment. But if you’ve built a high-integrity, high-quality agency and still feel overlooked… it starts to sting.
Because being the best-kept secret doesn’t pay the bills. It doesn’t build momentum. And it definitely doesn’t help when a big client leaves and the pipeline dries up.
Here’s the hard truth: great work isn’t enough if no one sees it. But the answer isn’t to shout louder.
If you’re still at full capacity and holding all the pieces, your next move isn’t visibility, it’s leadership and team.
But if you’ve created a bit of breathing room—your systems are humming, and you’re stepping out of the day-to-day—it’s time to use that space strategically.
This is where many agency founders stall out. They finally reclaim capacity… and fall back into reactive marketing. A sporadic newsletter. A few social posts. Hoping referrals will come.
That’s not strategy. That’s a slowdown waiting to happen.
A Visibility Engine Rooted in Trust
Most people don’t know this, but I started my career in a PR agency.
And here’s the biggest thing I learned: PR isn’t about chasing attention—it’s about aligning around a message that matters.
The best strategies distill a point of view that others want to share not because it’s flashy, but because it resonates.
That’s the magic of a Growth Project.
It’s not a funnel. It’s not a content calendar. It’s the modern PR move that turns your values into visibility and your expertise into leadership.
It’s your trust-building engine.
What Is a Growth Project, Really?
A Growth Project is a collaborative, values-aligned initiative or platform that makes it easy for others to share your work and helps you build trust at scale without being constantly “on.”
It’s not about visibility for visibility’s sake. It’s about strategic visibility that sticks.
Here’s how it comes to life:
One of my clients runs an agency serving nonprofits. His message was bold: Small nonprofits are often penalized for investing in marketing. Donors want every dollar to go to programs, not promotion. But without effective marketing, those programs don’t get funded in the first place.
Rather than just talk about it, we built a Growth Project around it.
It’s called No Small Change—a grant program his agency launched to support small nonprofits with marketing services.
Here’s why it works:
- It’s values-aligned. It reflects what he stands for—and what his clients care deeply about.
- It’s highly shareable. Even nonprofits who can’t apply spread the word because it uplifts their community.
- It builds authority. He’s not just a vendor anymore. He’s a champion for a cause—and his agency is now the go-to for nonprofits who want to grow.
That’s the power of a Growth Project.
It’s not louder marketing. It’s shared messaging—with meaning.
From Hidden Gem to Trusted Authority
If you’re seeing a disconnect between the quality of your work and how visible your agency is, this is the moment to recalibrate.
You don’t need more tactics. You need focused visibility that reflects your values, amplifies your expertise, and builds lasting trust.
That’s what a Growth Project makes possible. And it starts with strategic clarity.
👉 Take the Trust Equity Scorecard—a 5-minute assessment to identify where your agency is building trust effectively, where it’s falling short, and what kind of Growth Project will create meaningful momentum.
It’s not about doing more. It’s about making the right moves next.
